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PROJECT STAKEHOLDERS

Projects are made by people for people! Stakeholders, who are natural or legal persons, are of particular importance. They can be affected by a project or its results and can both jeopardise the project and contribute to its success [4]. It is therefore important to know who the stakeholders of the project are in order to be able to deal with them appropriately. Once the stakeholders have been identified and their attitude towards the project is known, problems and opportunities for the project can be recognised at an early stage. When categorising stakeholders, it is important to consider whether their involvement and influence on the project is high or low so that they can then be assigned to the following four quadrants:

Stakeholder analysis using the influence-affectedness matrix.

WHICH MEASURES HAVE TO BE DEFINED?

Depending on the classification, it is necessary to think about the specific interactions of the stakeholders with the project and about measures for organising and communicating with them.

Quadrant I: These stakeholders have the highest priority as they derive significant benefit from the product and have a major influence on its design. It may be useful to include a stakeholder representative in the steering committee or project team. If applicable, a member of the steering committee or project team.

Quadrant II: People who have a significant influence on the project but are not significantly interested in its success are categorised here. These stakeholders should be closely involved in the project (e.g. as core project team members).

Quadrant III: Stakeholders who have a strong interest in the success of the project, but have moderate or little influence on it. They may be involved in an advisory board or consultant panel. In any case, the people in these quadrants need to be regularly, fully and actively involved in the communication process.

Quadrant IV: Here you will find those stakeholders who have neither an interest in your project nor any influence on it. It is often sufficient to provide information on a situational and less comprehensive basis.