Exercises "Product Goal"
Here you will find the definitions of the most important terms from this chapter.
Is a Commitment of the Scrum Team to the Product Backlog and serves as a compass for the development of the current product. It describes a precise goal, which is pursued with the Scrum project and generated within the Sprints.
Maps out the vision for developing new products based on economic criteria. This goes beyond the completion of the project and includes the product life cycle as well.
Please answer the following questions independently. Take your time and think carefully about what you want to answer before having a look at the solutions.
How can you define the Product Goal?
It's a Commitment of the Scrum Team to the Product Backlog and serves as a compass for the development of the current product. It describes a precise goal, which is pursued with the Scrum project and generated within the Sprints.
How farsighted are you planning the Product Goal?
The Product Goal represents a longer-term goal, which - depending on the targeted product - lies two to six months in the future.
Who is responsible for the Product Goal?
The Product Owner is responsible for the Product Goal. He can or should develop it jointly with the stakeholders and the Scrum Team.
What questions should be asked when developing the Product Goal?
- Why is the project being carried out?
- Which audience is to be addressed?
- What is the need or benefit of the client / consumer?
- What is the project about? What exactly is being offered?
- What are the unique selling points of the application or product compared to competitors?
- How is the business model structured?
- In which way is profit to be generated?
How many Product Goals may be assigned to a Product Backlog?
Since the Product Goal represents the Commitment to the Product Backlog, there should only be one Product Goal per Product Backlog and only when a Product Goal has been achieved a new Product Goal can be developed.